BE Cares Alzheimer's Association exclusive limited edition bareMinerals® Tenderheart Eyecolor

Bare Escentuals home to bare Mineral the leading mineral make-up that is not only good for your skin, but also your soul, is a trusted brand that was based on a feeling? YES, a feeling! Giving women the feeling of optimism, Bare Escentuals represents, Love. Understanding. Community. It’s their belief, “that products can actually be good, makeup can be fun, business can be personal and companies can behave more like communities.”

Bare Escentuals is a brand that sees the importance of having deep relationships with their customers, and to encourage women to change how they feel about their skin, about themselves and to have the idea that makeup could be considered skincare.

Bare Escentuals also believes in the importance of giving back. They believe, “that giving is beautiful, and that the actions of each individual can collectively have the power to change the world.” In 2007 they formed the BE Cares corporate philanthropy program to support and bring awareness to organizations and initiatives that promote education, provide aid and increase one’s self worth.

Selected by the BE Addicts, their current initiative is Alzheimer’s and their goal is to bring awareness to this illness and to support the Alzheimer’s Association. BE created a limited-edition color, Tenderheart, exclusively for the Alzheimer’s Association. Tenderheart is $13 and every purchase of this eyecolor helps support Bare Escentuals’ donation to the Alzheimer’s Association.

Alzheimer’s is the most common form of dementia (memory loss) that interferes with intellectual abilities and daily life. Alzheimer’s disease accounts for 50 to 80 percent of dementia cases.

November is National Alzheimer’s Disease Awareness Month but the mission to bring attention to Alzheimer’s is year-round. Learn more about Tender at the Bare Escentuals website and for information or to get involved with the Alzheimer’s Association visit Alz Org.


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